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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They’re busy — and content isn’t on their list of KPIs.

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Content Creation vs Content Promotion: Where is the Balance?

ProBlogger

The post Content Creation vs Content Promotion: Where is the Balance? Image created in Canva A few days ago we published a post on ProBlogger titled ‘ Forget about Marketing: Concentrate on Blogging ‘, which led to some interesting discussion on Twitter and in the comments.

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Turn Readers into Business Leads with These Powerful Tactics

iWriter

In this blog post, we will share powerful tactics that will help you turn casual readers into valuable business leads. Understand Your Audience Before venturing into the realm of content creation, the paramount first step is to thoroughly realize who you are speaking to.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

This includes maintaining a professional website or blog, engaging in relevant social media platforms, and sharing valuable content that resonates with the target audience. Networking, collaborating, and engaging with peers, influencers, and potential clients or customers contribute to establishing a strong personal brand.

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Wrapping Up 2023: Navigating the Content Marketing Landscape

Express Writers

The Ascendance of AI There’s no denying that AI has emerged as a defining content marketing trend in recent years, but even more so in 2023. With tools like ChatGPT generating tons of buzz online, brands have been harnessing the power of AI to streamline content creation, enhance personalization, and optimize their strategies.

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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. Don’t forget about the less-frequent but highly important pieces of content, too.

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Subject Matter Experts: Why You Should Use Them and How to Find Them

Neil Patel

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Benefits of Using Subject Matter Experts for Website Content.