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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

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How to Find Blog Topics That Captivate Your Audience

Content Hacker

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

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How to Operationalize Your DEIB Program in 2024: Tips and Tools From HR Leaders

Grammarly

In order to tackle this problem while providing tangible tips to bring DEIB to life across the workplace, we brought together four HR leaders in a recent webinar: “ How to Operationalize DEIB in 2024. How to Operationalize DEIB in 2024 Watch the full webinar to get all of the expert insights.

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Content Already Fuels Everything. Now Act Like It.

Contently

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

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120+ Best Blog Topics to Write About in 2024

Content Hacker

You’ve got a blog, but you’re stuck on what to write about. Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. What if I told you there’s a treasure trove of blog post ideas just waiting to be uncovered? Are you ready to write your next blog post?

Writing 105
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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. ” and includes a testimonial and a link to the product page.

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How to Write AI Prompts: The Key to Better Outputs from Generative AI

Contently

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A blog post of 1,000 words or less? For example, ads promoting an eBook or landing page copy for a webinar.

Writing 130