Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Identify your best gated content piece(s) on this topic.

Content 103

Content Editorial Team Promotion Social Media 103

Content Marketing Institute

JUNE 6, 2018

Centering your team’s approach on assisting these consumers can transform your results. In her Intelligent Content Conference presentation, Customer Experiences: One Step, One Second , Alana shares how to deliver a user experience that can transcend brand loyalty and outdo your competitors’ offerings. Facebook Messenger.

Landing Page 97

Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Add credibility to website and landing pages.

Editorial Team 109

Editorial Team Content Landing Page Editorial 109

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. Landing page visitors. Blog readers (even better if you segment them by topics). Pricing page visitors.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. HANDPICKED RELATED CONTENT: How to Deliver Quantifiable Content Marketing Success With a Small Team. Unbounce , which has his landing page.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

NOVEMBER 2, 2018

More than that, not so long ago, Google rocked the online world with its mobile page speed update , which officially made page speed a ranking factor for mobile devices. Google takes page speed and user experience seriously and so should content marketers. If you have compressible content (e.g., Click To Tweet.

Website 97

Website Editorial Team Landing Page Script 97

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The most common answer? “No.”.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Shares Are Not Enough: How to Amplify Your Content and Build Links.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.

Blog Post 111

Blog Post Post Content Blog 111