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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

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Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Facebook post promotion. Instagram analytics.

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How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

Imagine you publish two blog posts. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. Many marketers are taught to use this metric to decide which keywords they want to target when optimizing their pages for search. Image source.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. No one post can provide all relevant tools in the space.

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. the main keyword and its synonyms).

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