Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. With experience, you can grow your equipment list.

Editorial Team 107

Editorial Team Entertainment Content Creator Editorial 107

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. The Washington Post and Heliograf. The Post also has used Heliograf to cover hundreds of political races.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 88

Editorial Team Keywords Medical Engineering 88

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. So how should you ask for one?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

MAY 21, 2018

According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). No one post can provide all relevant tools in the space. Preferred messaging type (e.g.,

SEO 103

SEO Editorial Team Editorial Search Engine Optimization 103

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 106

Marketing Content Agency Content Marketing 106

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Outbrain is a content syndication tool that pushes your content across multiple top publishers.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi.

Editorial Team 98

Editorial Team Editorial Content Marketing Construction 98

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 108

Content Marketing Editorial Marketing Content 108

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. ScribbleLive Trapit. Click to enlarge.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 103

Content Creator Audience Script Content 103

Content Marketing Institute

NOVEMBER 29, 2018

You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Click on Stories and upload your animated content. Over to you.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 98

Promotion Editorial Team Blog Blogging 98

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

APRIL 12, 2018

” In response, the Capital Ideas team published the answer in what became their top opt-in article. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. What else can I tell them?”

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Engagement. What’s been your experience?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Publish date.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Do you want to publish videos that look similar or content that’s immediately distinguishable?

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. 37+ Tips and Tools for Picture-Perfect Visual Content.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

NOVEMBER 2, 2018

Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune. In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds.

Website 98

Website Editorial Team Landing Page Script 98

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time. You can check when a piece is scheduled to post by looking at the queue.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 16, 2018

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Repackaging.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

OCTOBER 26, 2017

Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. It facilitates content creation on a regular publishing schedule. When the piece is published, they’ll share with their networks, which helps your distribution.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. The editorial team throws in content that delights them. He doesn’t publish anything unless it first sparks his own interest. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. 2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) From there you can craft ideas on the type of blog posts you should write to generate traffic and leads.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111