Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

OCTOBER 24, 2018

Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish. No one post can provide all relevant tools in the space.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). Interview webinars.

Script 222

Script Content Editorial Team Social Media 222

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). SEO and outreach. BuzzStream.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. The process is not too different from choosing your top priority SEO keywords. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Here are a few: Roundup blog post.

Content 103

Content Editorial Team Promotion Social Media 103

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 79

Editorial Content Editorial Team Projects 79