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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Posts that performed well. Click To Tweet.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. SEOSmarty Click To Tweet.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. This turns your white paper into lead-generating content.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Websites with 400+ blog posts receive more than 2x the traffic of blogs with 301-400 posts. Remember, more blogs equal more opportunities.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. More effective lead generation opportunities. Social media posts (sharing updates).

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

OptinMonster does this by helping you build high-converting lead-generation forms. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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