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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). B2B companies saw 2.5x

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. More effective lead generation opportunities. Webinars/live streams (hosting events). Heightened customer loyalty.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. SEOSmarty Click To Tweet.

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How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW)

Bramework

Social media can constitute 62% of lead generation if you know how to do it effectively. Here are a few ways you can educate your audience in a creative way: eBooks, guidelines or white-papers SWAG freebies Social shout outs Polls Quote imagery Video how-tos Podcasts Webinars. Giving your audience the choice builds trust.

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Content Scaling Without Sacrificing Quality

ContentWriters

Creating an editorial calendar and setting deadlines with your team are two efficient ways to ensure no hiccups in content scalability. Done right, scaling content improves your brand’s visibility, authority, and results in terms of web traffic, SEO, and lead generation, bringing many more benefits.

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