article thumbnail

How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Your sales copy is about your product, right?

article thumbnail

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Why is that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Ashleyn Writes

Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. CLICK BELOW TO PIN IT!

article thumbnail

How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. What do you like to read?

article thumbnail

How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Sarah is a composite of various people who might be reading my blog, and she’s also a bit like my younger self. She wants to write persuasive sales copy without selling her soul. Otherwise you wouldn’t be reading this.

Writing 281
article thumbnail

Prompt Engineering: A Guide for Bloggers and Content Creators

Income Diary

He would write a blog post to explain why he as a Top Copywriter was so excited about AI and why he was now a Prompt Engineer! (Or But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! Plus the deepest darkest pain point research prompts so your copy writes itself!

article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In sales copy, we don’t let readers wait long to find out the answers on questions. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.

Writing 187