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What is the Difference between Paid Search and Organic SEO?

ContentWriters

Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Organic search engine optimization can put your web page near the top of search engine results pages, keeping your content front and center for people as they search.

SEO 105
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6 Examples of Blog Post Templates

Quick Sprout

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. Ensure it gives readers enough information to grasp the concept. Then, move on to breaking down each concept in more detail.

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How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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How to Run Facebook Ads That Convert

Neil Patel

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Driving customers—not just visitors—to your landing page is the best way to make sales. My video landing page converts 56% of the people who visit. There’s more to an effective landing page than a CTA, though.

Ads 145
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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

Editorial 105
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The Best Content Marketing Books for 2023

Shorthand Content Marketing

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. For example, if one person visits the page ten times, ten page views will be recorded. It’s important to note that this tracks multiple visits from the same person.