Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). You need to draw in your leads, and it’s easier to do that with data and personalized content. It’s an exploratory stage.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. For example, if one person visits the page ten times, ten page views will be recorded. about the benefits of our software when we get them on a demo.

Content Marketing 129

Content Marketing Marketing Social Media Search Engine Optimization 129

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Greater efficiency means sending readers down the marketing funnel more quickly.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Moz

FEBRUARY 10, 2021

And it’s critical to growing brand awareness and driving traffic to your website. Ask yourself, when someone clicks on an organic result and lands on your website, what kind of browsing experience are they having? This can be a demo request, email newsletter sign up, webinar registration — you get the gist.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

The Hoth

AUGUST 1, 2023

It’s because the quality content you release to attract customers will establish you as a thought leader in your field, meaning your customers will look to you whenever they need information. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Social sharing CTAs.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

The Hoth

NOVEMBER 30, 2022

Content marketing . Each stage of the funnel requires different types of content to be successful. For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Landing pages featuring free webinars or live demos of your product .

Marketing 105

Marketing Education Construction Landing Page 105

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. For example, if one person visits the page ten times, ten page views will be recorded. about the benefits of our software when we get them on a demo.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52