Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Intergrowth

MARCH 5, 2023

It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. In exchange, the publisher receives a commission for each click, sale, or sign-up.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

JULY 1, 2021

To be successful, your content plan must be actionable, and you need to publish content consistently. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Seasonal content and key sales dates.

Editorial 145

Editorial Creative Director Content Content Creation 145

Neil Patel

OCTOBER 18, 2021

To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest. Set Content Goals. You should set goals for your content each and every quarter.

Content 134

Content Content Creation Social Media Promotion 134

Bramework

AUGUST 3, 2022

I’m going to cover the definition of a digital content strategy, why you need it and how to put a solid plan in place for growth. What is an Editorial Content Strategy? The definition of a content strategy is the planning, creation, delivery, and management of all content. No pressure. Try it out!

Editorial 52

Editorial IT Brand Awareness Content 52

ContentWriters

JULY 19, 2023

As the importance of content continues to rise, and quality becomes the differentiating factor between competing brands, it’s crucial to have a scalable content strategy that allows you to raise production and drive higher returns. How Do You Maintain a Scalable Content Strategy?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Intergrowth

SEPTEMBER 12, 2022

What Should You Include In A Content Plan? For a content plan to be meaningful, it must align with your marketing goals, which could include: Creating brand awareness. Here’s what to include in your content marketing plan: The Type Of Content You Want To Create. Content types include: Blog posts.

Editorial 52

Editorial Content Content Creation Construction 52

Content Hacker

AUGUST 10, 2023

As powerful as AI is, AI-generated content still needs a human touch to ensure you publish engaging content that resonates with your readers. As a brand or content manager, you need to know how to hire and train your own AIO writers. I call it the AI Blogger course.

Content Creation 52

Content Creation Content Content Creator Collaboration 52

Backlinko

JUNE 26, 2023

Overall, it should help you achieve higher search engine rankings, gain backlinks, and experience a boost in sales. Collaborating with influencers exposes your brand to their dedicated and engaged audience. As a result, your brand awareness is increased and your customer base is expanded. In 2022, 19.7%

SEO 73

SEO Search Engine Optimization Keywords Engineering 73

Content Marketing Institute

OCTOBER 29, 2018

At one end, content marketing is internally focused, supporting internal constituencies for their strategic needs. On the other end, content marketing is externally focused on direct relationships with audiences, drawing in audiences to be managed with the same care that you might give customers. Robert_Rose ? Click To Tweet.

Content Marketing 104

Content Marketing Marketing Content Electronics 104

Content Marketing Institute

OCTOBER 29, 2018

At one end, content marketing is internally focused, supporting internal constituencies for their strategic needs. On the other end, content marketing is externally focused on direct relationships with audiences, drawing in audiences to be managed with the same care that you might give customers. Robert_Rose ? Click To Tweet.

Content Marketing 73

Content Marketing Marketing Content Editorial 73