Digifloat

DECEMBER 21, 2022

Content is now at the front and center of most business strategies. Even at Digifloat, we prioritize investing in content marketing and have been doing this for years. We can write a book about how a small business should approach content marketing and create a fail-proof strategy. 12 Content Marketing Ideas.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Content Hacker

APRIL 10, 2024

Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. And if you’re stuck doing only written content, you’re throwing away enormous opportunities to reach your audience. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

The Hoth

FEBRUARY 15, 2023

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Creating Content for Engagement vs. Conversion.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next content marketing campaign.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Sales 92

Sales Content Marketing Marketing Content 92

ContentWriters

FEBRUARY 13, 2024

Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. What Is Gated Content?

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

The Hoth

NOVEMBER 30, 2022

In fact, you may not even know that you have a marketing funnel in the first place. . If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . What’s a Marketing Funnel? Webinars .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

APRIL 20, 2021

Action : The prospect takes action — they buy your item, schedule a demo, or take whatever other action you want them to take. They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. It provides essential audience data on who visits your website. Including its website. Both its website and Instagram feed showcase a playful aesthetic. And connect with the brand.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

DECEMBER 14, 2021

There are approximately 20 to 30 success stories delivered every month for the different digital marketing services we offer, in the different countries we operate. Our team got to work optimizing their content and improving user experience. Hannah Lu, Marketing at Waterdrop. Contentful. The results?

Agency 92

Agency Finance Digital Marketing Collaboration 92

Neil Patel

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Google ads can increase brand awareness by 80 percent. more likely to convert after watching a demo video. Online shoppers are 1.8x

Sales 135

Sales Social Media Government Script 135

Neil Patel

FEBRUARY 21, 2023

As a SaaS (software-as-a-service) marketer, you know that your business needs to be found online. But how can you make sure that your website shows dominates the SERPs? That way, your website will continuously be visible in search engine results, and you can determine how to best attract potential customers to your site.

SEO 86

SEO Keywords Engineering Social Media 86

The Hoth

AUGUST 1, 2023

To attract them to your website, you’ll need the equivalent of a sweet piece of fruit. In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

FEBRUARY 10, 2021

If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to).

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 138

Storytelling Audience Brand Awareness Landing Page 138

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 103

Sales Marketing Concept Digital Marketing 103

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Notifying freelance contributors can help them grow in their careers, as they can showcase the asset on their portfolio or website, thus strengthening your relationship with them.

Publisher 145

Publisher Publishing Publishing Landing Page 145