The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. From Flipboard to Google News, major news outlets are always looking for money and finance-related content.

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Brand Government Finance Brand Awareness 68

Text Mercato

FEBRUARY 18, 2020

Content marketing is anything but a linear path! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. You don’t have clear goals for content marketing Setting goals is the first and foremost part of any content marketing strategy.

Content Marketing 52

Content Marketing Marketing Brand Awareness Content 52

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Building a strong brand and optimizing websites for Google will also play major roles in the future of blogging.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

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Sales Marketing Concept Digital Marketing 107

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Each stage of the funnel requires different types of content to be successful. Social media posts .

Marketing 105

Marketing Education Construction Landing Page 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build Brand Awareness for Your Business. It’s a simple way to convert leads. Optimize your Social Profile.

Social Media 52

Social Media Sales Media Landing Page 52

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Content Creation Social Media Promotion 134