Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Make a Living Writing

APRIL 1, 2024

That’s why it’s important freelance writers and content marketers keep an eye on the top SEO websites and blogs for news and updates. It relates to how they write content and what they offer their clients. In fact, data shows the global SEO services market reached $74.76 You can call it, content SEO.

SEO 83

SEO Website Search Engine Optimization Digital Marketing 83

Smart Blogger

FEBRUARY 10, 2023

With tools like Canva and templates created by real designers, you can have a sleek-looking lead magnet for a minimal investment. With those keys in mind, let’s look at specific lead magnet ideas. Furthermore, once a website visitor is in Tracie’s email marketing funnel, she continues to share advice and offers.

Lead Generation 96

Lead Generation Consulting Sales Content Marketing 96

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Text Mercato

FEBRUARY 18, 2020

Content marketing is anything but a linear path! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. You don’t have clear goals for content marketing Setting goals is the first and foremost part of any content marketing strategy.

Content Marketing 52

Content Marketing Marketing Brand Awareness Content 52

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content Marketing Content marketing educates, informs, and entertains without appearing overtly ‘sales-y.’ SEO Copywriting SEO copy is a subset of content marketing.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

Content Hacker

AUGUST 18, 2023

With the right copywriting chops and content marketing strategy, you can use words to grow your business without relying on sales calls. Such strategic use of additional marketing dollars results in efficient spending with maximum returns from every ad spend compared with traditional brand-building methods.

Sales 98

Sales Landing Page Marketing Copy 98

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Each stage of the funnel requires different types of content to be successful. Social media posts .

Marketing 105

Marketing Education Construction Landing Page 105

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 93

Editorial Team Content Editorial Communication 93

ContentWriters

JANUARY 4, 2023

This blog covers everything necessary for the success of eCommerce businesses including information on selling on Amazon and eBay, drop shipping, and online marketing. They also offer free video training webinars. In addition to great tutorials, there are informative articles on A/B testing, lead generation, and more.

Finance 97

Finance Blog Blogging Education 97

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. These are the things that tie back directly to lead generation, growth, and attendees at our events.

Content 108

Content Advertising Promotion Social Media 108

Content Hacker

JUNE 30, 2023

Lastly, blogging is baked into the WordPress platform, so you can easily create one to start content marketing and selling your course through your blog. To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content.

Collaboration 98

Collaboration Blog Blogging Banking 98

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Content Marketing Remains King Content marketing continues to reign supreme in the digital landscape.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

Neil Patel

JUNE 15, 2021

When you lead with pain points, you’re that much more likely to intrigue your audience, getting them to sign up for that demo or join your email list. Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page).

Ads 142

Ads Landing Page Social Media Copy 142

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Here are a few ways you can educate your audience in a creative way: eBooks, guidelines or white-papers SWAG freebies Social shout outs Polls Quote imagery Video how-tos Podcasts Webinars. Giving your audience the choice builds trust.

Social Media 52

Social Media Sales Media Landing Page 52

Smart Blogger

FEBRUARY 27, 2023

Increased conversion rates : the average lead generation landing page conversion rate is 4.02%. Take a look at this table from Unbounce: Higher education props up the rest at 2.6%, whereas vocational studies and job training lead the pack with 6.1%. Only 4.02%?!? But the keyword is “average.”

Landing Page 92

Landing Page Digital Marketing Sales Social Media 92

Bramework

AUGUST 20, 2023

Because if you can make money blogging , your content marketing can not only increase your potential leads, but also your monthly income. Here is a great webinar on “ How to Start a Podcast ” by Joe that has all the details. However, we can’t deny that pop-ups are effective lead generation tools.

Blog 98

Blog Blogging Freelance Brand Awareness 98

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Quick Sprout

JULY 19, 2022

No joke, this is for large businesses using content marketing as their primary customer acquisition channel. Online courses, webinars, e-books, etc. Anyone can create a blog that size and use it for freelancing lead generation. Larger sites quickly get to 5-7 posts per week. This requires multiple authors.

Blog 144

Blog Blogging Finance Freelance 144

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 106

Content Marketing Brand Hospitality Contractor 106

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 133

Sales IT Search Engine Optimization Content 133

Contently

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Agency 52

Agency Content Projects Utilities 52

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. sales for every 100 webinar registrations.

Sales 111

Sales Landing Page Lead Generation Text 111

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. BuzzStream.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 106

Sales Marketing Concept Digital Marketing 106

Moz

APRIL 3, 2019

This original data came from a survey of 700 marketers, and it worked. It got linked to by all kinds of prominent industry blogs like Search Engine Journal, Content Marketing Institute, Orbit Media, and now, this one too! Goal: Lead generation. If you only need an email address or a phone number, stick to that.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104