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The Definitive Guide to Brand Awareness in 2023

Smart Blogger

Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Think about how Starbucks dominates the coffee market or how Nike is synonymous with sportswear.

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Why Is Content Marketing Important for SaaS Companies?

ContentWriters

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

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How to Measure Content Marketing ROI

ContentWriters

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

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What is Content Marketing? A Basic Guide for 2023 (& Beyond)

Smart Blogger

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Video Content Marketing: 4 Reasons to Use it (+ How-to Guide)

Smart Blogger

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Inbound content marketing just might be the magic touch you need. 434% more indexed pages in search engines. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Develop a Content Calendar 5.