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How to Use YouTube Ads to Grow Your Business

Neil Patel

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content. The goal here is less about CTAs and conversion and more about providing a closer look at your brand.

Ads 141
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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. When set up properly, text ads can deliver great results.

Ads 104
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How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns

Neil Patel

While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. Use Typography to Send Subliminal Messages.

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Is Your Brand Style Guide Complete?

The Hoth

Here’s a winning formula for selecting color codes: Use one light color for dark backgrounds Use a darker color for light backgrounds Neutral tones work best for text One vibrant color that pops is great for catching the viewer’s attention That will give you 4 color codes to include in your style guide, which is more than enough.

Brand 52
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Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Contently

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. URLs, text codes on the purchase receipts, or email follow-ups, Cohen says. Take the Mailchimp website as an example. B2B post-sale content. ” 4.

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