article thumbnail

12 Qualities of Great Content Marketers

Neil Patel

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It also leads to higher engagement rates, better ranking, and increased brand awareness. How did they do it?

article thumbnail

41 Incredible Benefits of Blogging in 2024

Bramework

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Besides using infographics to display statistics, you can also use them for visual storytelling, which can have a powerful effect on your audience.

article thumbnail

30 Content Marketing Tactics You Have to Try

Neil Patel

Storytelling can also help bridge that gap. Create an Editorial Calendar. An editorial calendar helps make your content marketing strategy low-stress and rewarding. The importance of an editorial calendar can’t be overemphasized. This video has over 13 million views, and it generated a ton of brand awareness for GoPro.

article thumbnail

How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Are you trying to increase brand awareness or generate more leads? For example, your editorial calendar can be where you track all content-related tasks such as topic ideas/research/writing/editing, etc., Additionally, use storytelling techniques such as analogies or metaphors when appropriate.

article thumbnail

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords. It will power the future of storytelling. Mariya Bentz , MBM Agency.

article thumbnail

How to Rock Mobile Native Advertising

Content Marketing Institute

Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. Some marketers avoid – even loathe – the term “branded content” because it “gives agencies permission to keep talking about themselves, adding a bit of storytelling to product pitches.”). Click To Tweet.