What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business
Credible Content
JUNE 23, 2023
The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action.
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