Remove Brand Awareness Remove Landing Page Remove Lead Generation Remove White Paper
article thumbnail

How To Write an Effective SEO Content Brief

ContentWriters

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search.

SEO 98
article thumbnail

Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. Brand Copywriting Brand copywriting is unlike any other form of copywriting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.

article thumbnail

A Complete Guide to Outbound Marketing

Neil Patel

For example, they visit your website, read an ebook, or download a white paper. It’s amazingly good at driving brand awareness (as long as your emails aren’t repetitive enough that a customer ends up hating you), maintaining brand relevance, and introducing products to new audiences.

Marketing 142
article thumbnail

How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW)

Bramework

Social media can constitute 62% of lead generation if you know how to do it effectively. I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build Brand Awareness for Your Business. It’s a simple way to convert leads. Convert Your Landing Pages.

article thumbnail

103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. White Paper A white paper is a long-form report that usually presents a common problem and then offers a solution.

article thumbnail

How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Landing pages featuring free webinars or live demos of your product . As an example, if you offer home renovation services, a landing page covering basement renovations is a great idea.

Marketing 105