Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Crafting captivating content not only addresses your audience’s needs but also ignites significant discussions. Generate Leads Business blogging is also great for generating leads.

Recruitment 40

Recruitment Education Blog Blogging 40

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. Are you trying to increase brand awareness or generate more leads? Heightened customer loyalty.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105