Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Gating content for lead generation.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

ContentWriters

DECEMBER 13, 2023

Examples of content include: Blog Posts White Papers News Articles Case Studies Social Media Posts Similarities Between Copywriters and Content Writers There are many similarities in the skills and functions of those who excel at copywriting vs content writing.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Hacker

FEBRUARY 27, 2024

Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-form content on their websites, creating educational blog posts is not just an option; it’s a necessity. Clearly defined goals will guide your content strategy.

Recruitment 40

Recruitment Education Blog Blogging 40

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. Additionally, use storytelling techniques such as analogies or metaphors when appropriate. Heightened customer loyalty.

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. To generate leads and gain alignment between every function within your department, it’s essential to define your goals for each quarter and year. Here are a few ways a CMP makes end-to-end content marketing seamless.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105