Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lush is a values-driven brand.

Hospitality 137

Hospitality Social Media Retail Copy 137

Smart Blogger

NOVEMBER 23, 2022

With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. 21 Memorable Marketing Campaigns to Inspire You. Let’s see how it’s done. Coca-Cola’s Share a Coke Campaign.

Marketing 122

Marketing Social Media Brand Awareness Advertising 122

Smart Blogger

MAY 4, 2023

The company has no retail customers, so its entire life cycle takes place in the B2B space. Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide).

Marketing 82

Marketing Social Media Search Engine Optimization Copy Editor 82

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). The more you comment, the more brand awareness you generate. Just be sure your contact information is readily available.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Brands are creating drops : exclusive, limited-time product launches on Instagram that link directly to a shopping page.

Social Media 145

Social Media Sales Media Retail 145

Smart Blogger

SEPTEMBER 8, 2023

Email blasting can be a cornerstone of your digital marketing strategy and one of the best ways to build loyalty and brand awareness. When a brand takes a moment to speak to you directly, it’s like they’re giving you a virtual nod, making you think, “Hey, they get me!”

Brand Awareness 113

Brand Awareness Retail Email Copy Social Media 113

Copywriter Collective

MARCH 12, 2024

If you are scratching your head about accelerating your brand and generating a much bigger annual revenue, there are some steps you’d be wise to follow moving forward. Paid advertising could be the solution to your sales and marketing needs. This will help your brand become the competition in its industry.

Brand Awareness 52

Brand Awareness Copywriter Copywriting Agency 52

Smart Blogger

JUNE 11, 2024

Paid advertising is a digital marketing model where businesses bid to display ads to internet users. Users see a post, like this one (Note the shopping bag icon in the lower left corner): When users click on a specific item, or in this case the entire image, they see the brand’s Instagram shop and can buy right in Instagram.

Advertising 93

Advertising IT Social Media Ads 93

Smart Blogger

JUNE 2, 2023

This selection includes not only the digital marketing strategies but also the traditional marketing tactics that remain relevant today… Content Marketing : Serving valuable information to your audience is like offering them a buffet of insights. Event Marketing : Imagine event marketing as hosting a party for your brand.

Marketing 94

Marketing Social Media Brand Awareness Retail 94

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). ” I LOVE answering this question.

Content Marketing 96

Content Marketing IT Search Engine Optimization Marketing 96

Fat Joe

JULY 7, 2023

Hot off the press, Digital PR is a strategic way to build your online presence and establish credibility in your industry and one of the newest buzzes in link building and SEO. Like traditional PR, it can help you influence how potential customers perceive your brand. What Does Digital PR Involve?

SEO 52

SEO Agency Marketing Social Media 52

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. Neil Patel Digital – The Best Overall Facebook Ad Company. We don’t claim this, Inc.

Ads 99

Ads Agency Advertising Social Media 99

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Eric Quanstrom, chief marketing officer, CIENCE. Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. Click To Tweet.

Content Marketing 89

Content Marketing Recruitment Marketing Content 89

Smart Blogger

MAY 8, 2023

Unlike retail consumers who may have different reasons for buying something, the motivations for business customers often boil down to saving or making more money. Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Anything that influences the public’s perception of your company is a component of your brand identity.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

SEPTEMBER 15, 2023

It allows you to anticipate customer behavior and fine-tune your marketing strategies for increased engagement, brand loyalty , and brand awareness. Sales & Marketing Campaigns Applying generative AI to your digital marketing campaigns creates a whole new world of opportunities.

Pharmaceutical 100

Pharmaceutical Utilities Recruitment Healthcare 100

Backlinko

JUNE 26, 2023

If you’re a digital marketing company, then you don’t want to appear in the search results for keywords like ‘dog food’ Relevance might seem like SEO basics 101. Influencer Marketing Influencer marketing allows you to tap into an existing audience that aligns with your target market.

SEO 73

SEO Search Engine Optimization Keywords Engineering 73