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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently.

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How to Establish a B2B Content Marketing Strategy

ContentWriters

Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. The more people get to know who you are and what you do, the more likely they are to think of your brand when they encounter a problem to which you have the solution. Experimentation is a great idea here.

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Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand. It’s more than just content; it’s about setting trends and guiding your target market. This strategy plays a crucial role in brand discovery.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Not quite.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Webinars/live streams (hosting events). Heightened customer loyalty.