Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. For example: Brand voice and tone (Casual?

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language #contentmarketing team requires planning, not a huge budget. Build the team. Working with contractors remotely is a popular option to fill staffing needs when you don’t have the budget for full-time staff. The team knows what to do, and when and how to do it. Train the team.

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Editorial Team Contractor Freelance Content 99

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success.

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Brand Contractor Editorial Content 98