Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing. Two and half years. quotes Click To Tweet.

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Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Click To Tweet.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. It imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Click To Tweet.

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Social Media Management Media Editorial Team 110

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Automation of responses to people who “like” or comment.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 78

Content Marketing Institute

SEPTEMBER 19, 2018

The team knows what to do, and when and how to do it. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? 6 Ways We Mess Up Collaborating With Content Marketing Freelancers. Train the team. As with any company, making sure your team has a thorough understanding of what you do is essential.

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BKA Content

NOVEMBER 14, 2022

Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice. Our editorial team puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period. Company Culture.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership.

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Collaboration Content Editorial Editorial Team 111

Neil Patel

OCTOBER 13, 2020

I recommend Google Docs for this, as it makes it easy to communicate with my editor and collaborate. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) Google Drive is helpful for maintaining large file collections. can all review. can all review.

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Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success.

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Content Marketing Institute

JANUARY 30, 2019

Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. 11 Content Curation and Collaboration Tools to Save You Time.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. First, if you’re not collaborating with your sales team, you’re overlooking some great potential partners. Click To Tweet.

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Content Marketing Marketing Editorial Content 103

Content Marketing Institute

MAY 24, 2018

Find other brands or influencers with content about it. Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. And if SEO is a big focus for you, you can take advantage of this opportunity to build a pillar piece of content with the help of other recognized brands in your industry.

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Content Editorial Team Promotion Social Media 105

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

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Editorial Government Collaboration Content 102

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

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Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content. Pura Vida was a brand built on social media, especially Instagram.

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