article thumbnail

What is Freelance Copywriting? & How to Get Started in 2023

Smart Blogger

Intrigued by freelance copywriting? If so, freelance copywriting is certainly one way to achieve your dreams. In this guide, we’ll unravel the mysteries of freelance copywriting and share specific, actionable strategies that’ll help you kickstart your copywriting journey.

article thumbnail

What Does Creativity Mean To You: The Group CEO Of An Unusually Shaped Communications Group

Caroline Gibson

CG: You began your career at Coca Cola then moved into advertising as a brand strategist. How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? Written by Caroline Gibson, freelance copywriter, London. E: caroline@carolinegibson.co.uk T: +44 (0) 7957 567766.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters. Learn from my 25+ years of experience how to succeed as a freelance copywriter. Susan Greene.

article thumbnail

There Are Copywriting Enquiries … And There Are Copywriting Enquiries

Caroline Gibson

Here are a few more mailbox highlights (edited here for the sake of brevity, and for all our sakes really): the chancers, the cheapskates, the cheeky … Below is my brand story and I would like you to understand the tone and voice of the brand. What I require is for a writer to continue this tone towards all email communication.

article thumbnail

Q. Why Is Creative Tone Of Voice Important Across All Touchpoints? A. Because Little Things Matter.

Caroline Gibson

Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. Sofa.com living their brand. No, of course not. The post Q.

article thumbnail

What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively. PM: Building brands seems to be less important today and emotional messaging has been overrun by logical ways to sell products. Written by Caroline Gibson, freelance copywriter, London.

article thumbnail

How IT Services for Copywriters Can Improve Productivity and Workflow

Copywriter Collective

Seamless collaboration Working with clients, editors, and potentially other individual writers on a team requires clear communication and easy document sharing. Smooth communication and efficient document sharing are crucial for success. Enhanced team dynamics Clear communication is critical to building strong team dynamics.