Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

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Publishing Trends

JANUARY 16, 2024

Stephanie Bay has been promoted to senior copy editor. Alyssa Prado has been promoted to associate brand manager. At Hachette Book Group , Suet Chong has been promoted to creative director of Artisan and Workman. At HarperCollins Publishers , Andrew DiCecco has been promoted to director or production.

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Publishing Trends

AUGUST 24, 2023

After three decades at Random House , Benjamin Dreyer , VP, executive managing editor and copy chief, will retire in December. Wendy Wolf , VP & associate publisher; Paul Slovak , VP & executive editor; Rick Kot , executive editor, and Ben Petrone , associate director, publicity are set to leave Viking Penguin. McElderry Books.

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Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

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Publishing Trends

NOVEMBER 17, 2022

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. Andrea Mosqueda , formerly Assistant Editor at Macmillan , joins as Associate Editor for Licensing, Brands, and Media.

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Art Director Warehousing Recruitment Editorial 81

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. So we don't want to copy anyone or anything like that. You can find Damon at Damonza.com. So welcome to the show, Damon.

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