Susan Greene

OCTOBER 8, 2017

A skilled copywriter can craft copy that: Attracts prospective customers. I specialize in writing copy that generates leads and sales. I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials.

Copy 130

Copy Freelance Copywriting Copywriter Copywriting 130

Neil Patel

NOVEMBER 25, 2020

Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? Here’s another common one that has people divided, sometimes within the same family: And then there’s this brand rivalry we know all too well. Though we’ve gotten pretty close.

Sales 145

Sales Marketing Persuasion Content 145

Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The deal is done.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. When creating copy for a B2B business, you want to communicate the ways its products or services can fill important business needs.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Susan Greene

JANUARY 8, 2013

But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Presentations.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. As in previous years, many of the best books originated in the growing field of neuroscience – applied brain research. Messages are filtered for relevance in real time.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. It may seem like a simple statement, but it also tells you how important every sentence in your copy is. Your prospective customers and clients read your copy in a highly distracted state.

Copy 130

Copy Copywriter Copywriting Writing 130