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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Ensure all product content accurately reflects the company’s brand identity. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design.

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B2B Marketing with Print Materials

Susan Greene

A B2B copywriter can help you create print marketing tools (or digital versions of them) that introduce your products or services to new customers and will ensure your company remains prominent in the minds of your existing customers. In terms of writing style, they tend to be heavy on facts and light on fluff.

Marketing 130
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40 Bloggers to Watch in 2011

ProBlogger

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. He launched strongly by making a number of smart decisions, such as hiring 2010-blogger-to-watch James Chartrand for website design and copywriting.

Blogger 55
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Is Your Brand Style Guide Complete?

The Hoth

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

Brand 52