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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

Ensure all product content accurately reflects the company’s brand identity. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

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B2B Marketing with Print Materials

Susan Greene

In terms of writing style, they tend to be heavy on facts and light on fluff. A professional website and blog will go a long way in building your brand. A B2B copywriter can create marketing materials that build your brand and help you achieve your sales objectives. But don’t ignore the power of printed materials.

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40 Bloggers to Watch in 2011

ProBlogger

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. She has accomplished so much in a relatively short period of time and I’ll be intrigued to see how she develops her brand and website this year.

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Is Your Brand Style Guide Complete?

The Hoth

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

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