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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

Helping your brand stand out requires not just creativity but also strategic alignment. At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content.

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Is It Better to Embed Videos or Link to Them?

Neil Patel

For example, here’s the shortened URL for my video titled “How Digital Marketing Will Change in 2021”: [link]. 74% of respondents believe videos are more effective than blog posts for lead generation, according to Databox. Video Thumbnails Improve Brand Recognition. Best Practices for Videos.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. Final thoughts.

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Compare The Best Marketing Automation Software

Quick Sprout

HubSpot — Best for Inbound Marketing. Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Request a free demo. HubSpot is one of the most well-known names in the marketing world, and they’d credit their success on their inbound strategy. Visit HubSpot. Visit Moosend.

Marketing 126
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Is your brand’s messaging and positioning woven into all communication?

Editorial 105
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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. Writesonic.