Publishing Trends

NOVEMBER 17, 2022

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. At Verso Books , Colby Groves joins as Digital Marketing Strategist.

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Publishing Trends

MARCH 19, 2024

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels.

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Make a Living Writing

APRIL 15, 2024

Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. from the Editorial Freelancers Association) to enhance your credibility. Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions.

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Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably.

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Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

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Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She was formerly editorial assistant at Little, Brown and Company. Popelars was formerly the director of marketing for Algonquin Books and joined Tin House in 2019.

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Publishing Trends

DECEMBER 19, 2022

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. PROMOTIONS.

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Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right? This type of analysis is a huge part of multilingual marketing.

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Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. In today’s crowded market, you may need to give yourself an edge.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Branded podcasts work best when they perfectly align the story with a familiar brand voice and tone. Power of the podcast.

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Publishing Trends

MARCH 10, 2023

In other PRH news Marissa Secreto joins Penguin Random House Audio as Marketing Associate. At Random House Children’s , Isabelle Snyder joins as Junior Designer, Brand and Licensed. Nathan Rostron joins ZE Books as Interim Publishing and Marketing Director. He was most recently Editorial and Marketing Director at Restless Books.

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Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

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Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. But not just any words.

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Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. The secret sauce to my digital marketing agency’s success?

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Fat Joe

OCTOBER 14, 2022

While individuals and companies can use Ahrefs, it is mainly targeted at digital marketing agencies. SERPStat is popular among in-house SEO teams and digital marketing agencies. These let you optimize products, improve brand performance and enhance the customer journey. SERPStat’s support is extensive. SE Ranking.

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Publishing Trends

OCTOBER 20, 2022

At Tarcher Perigee , Editorial Director Sara Carder has departed and can be reached at sarakatecarder@gmail.com. Jessica Turner joins Webtoon as SVP of Marketing. Previously she was VP of Brand Development and Marketing at Warner Bros. Kristine Anderson has resigned as Trade Marketing Director. Entertainment.

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Smart Blogger

FEBRUARY 24, 2023

You’ll also discover just what it takes to earn a passive income with affiliate marketing networks and how to use the CJ Affiliate program to partner with the biggest brands in the world. As a Content Certified publisher, you automatically connect with over 600 brands — brands that are the cream of the crop. Let’s begin.

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Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

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Content Hacker

FEBRUARY 20, 2024

Diving deeper, you’ll grasp the art of magnetizing viewers by mastering SEO tactics and leveraging social media marketing, transforming your posts into digital magnets. Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates.

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Bramework

OCTOBER 9, 2023

You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. Whether you want to become a digital marketing expert or simply improve your overall online presence, learning new skills through blogging is an exciting journey of growth and self-improvement.

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Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Get a Free Quote.

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Content Marketing Institute

AUGUST 7, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

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Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

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Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands].

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Content Marketing Marketing Content Content Creation 106

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. They unlock connections to your target market—people who are looking for what you’re trying to sell. A quick search for #tacos on Facebook shows some drool-worthy meals from strangers around the world who made their posts public as well as from brand pages.

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Content Marketing Institute

AUGUST 28, 2018

All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal. Don’t create #content simply to fill an editorial calendar, says @tamadear. Most brands go into #socialmedia channels to sell, not to become part of culture.

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Content Marketing Institute

DECEMBER 4, 2018

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. click), what can you do?

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Content Editorial Team Entertainment Content Creator 99

Moz

MARCH 30, 2021

It was the same year that he and co-founder Matt Beswick conceived Aira , the digital marketing agency that would compel them to new heights. This chapter covers: Editorial Links (the most important kind) User-generated links Nofollow links Risky vs Non-risky links Sustainable links. Now, in 2021, Paddy has done it again.

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Agency Editorial SEO Engineering 61

Susan Greene

JANUARY 8, 2013

Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Make sure you create a digital version of your press release as well. For B2B marketing, you’ll certainly want to maintain a strong online presence.

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Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Jeff Roberts, digital marketing director, Olive & Company. #contentmarketing Click To Tweet.

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Backlinko

APRIL 17, 2024

Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics. He has a strong online presence and has worked with a lot of enterprise brands.

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Content Marketing Institute

SEPTEMBER 10, 2018

Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. John Bell , vice president enterprise digital marketing, Travelers. But you don’t need to. Schedule time on calendar.

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Content Editorial Team Banking Editorial 91

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. The Dunkin’ Donuts branding is unmistakable. When it comes to global content, one size does not fit all.

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Moz

AUGUST 7, 2019

That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. Shout out to my teammate Alina Benny for learning and inheriting my SEO process after we hired her to run content marketing. Imagine you are the new head of marketing for a well-known startup brand.

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Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. Successful digital marketing entrepreneur Dan Lok got his start in the copywriting industry this way — by apprenticing with his copywriting mentor Alan Jacques: “Why did this work out so well?

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Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Create a content brand: Capital Ideas.

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