Content Marketing Institute

APRIL 21, 2020

Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Editorial 132

Editorial Content Content Marketing Brand 132

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

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Editorial IT Brand Awareness Content 52

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

Brand 89

Brand Editorial Agency Content 89

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. We also provide examples from well-known brands so you can have a comprehensive and practical understanding of how to do it. Here are some steps to help you get started.

Brand 98

Brand Editorial Content Writing Style 98

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. For a content plan to be meaningful, it must align with your marketing goals, which could include: Creating brand awareness. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. You need great content and a focused plan.

Editorial 52

Editorial Content Content Creation Construction 52

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

Audience 138

Audience Brand Editorial Content Marketing 138

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Brand 137

Brand Social Media Education Creativity 137

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Listening.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Kayleigh Moore

AUGUST 28, 2023

Along with the topics I’m assigned, I pitch timely, relevant topics in a way that helps brands be early to emerging online conversations. How and why to publish from a content journalistic angle (as a brand) If you’re on the brand/marketing/leadership side of things, I bet I already know what you’re going to say about this.

Freelance 130

Freelance Writer Content Marketing Editorial 130

Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide.

Editorial Team 83

Editorial Team Editorial Copy Editor Communication 83

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. ” 7.

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Website Portfolio Retail Writing 224

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 109

Brand IT Social Media Editorial 109

Caroline Gibson

MARCH 20, 2023

Is the potential client knowledgeable about their brand and marketing it or do they need a lot of hand-holding? Only journos and editorial writers work that way. And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc.,

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Freelance Magic

JANUARY 30, 2024

It’s literally a massive repository of brands and companies—you just have to know how to use it right. Use the available filters to choose the industry, company size, and other relevant factors like location to hone in on brands that fit your niche and are likely to have the funds to work with freelancers.

Freelance 130

Freelance Writer Portfolio Editorial 130

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. Ed2010 This job board – the Talent Fairy – from Ed2010 mostly has editorial writing jobs. I don’t want that from you.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

Brand 103

Brand Content Editorial Team Social Media 103

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. At Dutton , Maya Ziv has been promoted to VP and editorial director.

Editorial 73

Editorial Agency Art Director Creative Director 73

Buffer

OCTOBER 11, 2023

” In a nutshell: LinkedIn’s Top Voice and Community Top Voice badges are well worth having if you’re serious about building a personal brand and cementing yourself as a thought leader in your industry.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

Editorial Team 126

Editorial Team Collaboration Editorial Web Content 126

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. Shannon O’Neill joins the agency as editorial director. Olivia Rollins has joined as editorial supervisor.

Art Director 67

Art Director Creative Director Editorial Agency 67

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

Art Director 65

Art Director Editorial Agency Creative Director 65

iWriter

FEBRUARY 29, 2024

From social media posts to blog articles and email newsletters, having a consistent message and tone helps build brand identity and strengthens customer relationships. Creating an Editorial Calendar Creating an Editorial Calendar is essential in mastering content planning and keeping your content engine running smoothly.

Engineering 52

Engineering Editorial Content Content Creation 52

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post What One Brand Did After It Created a Top 10 Blog appeared first on Content Marketing Institute. Conducting content experiments.

Brand 94

Brand IT Editorial Team Social Media 94

Melanie Saxton

FEBRUARY 19, 2023

Whether you are an author, a physician, an attorney, a home builder, a Realtor, a plumber, an electrician, an HVAC specialist, or a fashion brand…you need to be blogging ! Therefore, combining technique with compelling editorial is the basis of business blogging. Here’s why. Why Hire a Professional Blogger?

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Portfolio 130

Make a Living Writing

APRIL 15, 2024

Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. from the Editorial Freelancers Association) to enhance your credibility. Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of. Adobe Stock – Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets, and editorial assets.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Buffer

JULY 31, 2023

The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs. The agency emphasizes that AI-generated content will never be directly "copied and pasted" onto a site without undergoing human editorial review.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Make a Living Writing

DECEMBER 17, 2023

Pay based on assignment Copyhackers pays $300-$1,000 for articles about copywriting, branding, running a business, and more. They list a blackhole editorial@ email address, so take time to research which editor is best-suited for your topic. Adoptive Family accepts pitches on all aspects of the adoption process.

Freelance 109

Freelance Website Writer Writing 109

Buffer

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

Content 123

Content Freelance Content Marketing Editorial 123

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 97

Brand Storytelling Food Manufacturing 97

Publishing Trends

NOVEMBER 20, 2023

At Ten Speed Press , Ginee Seo has joined in the newly created position of VP, editorial director of children’s publishing, reporting to publisher Aaron Wehner. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

Art Director 68

Art Director Editorial Recruitment Architecture 68

Publishing Trends

MARCH 19, 2024

She was previously managing editorial assistant at Abrams. Penguin Random House promotions: Lauren Weber , has been promoted to executive director,brand development, and will report to Suzanne Herz. Eric Chinski , has been promoted to editorial director, nonfiction at FSG. Na Kim has been promoted to creative director at FSG.

Art Director 70

Art Director Creative Director Editorial Publisher 70

Publishing Trends

NOVEMBER 6, 2023

At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. She previously was the editorial director at Scholastic. Cindy Murray has been named VP and senior director of publicity, marketing, and brand strategy for the Harmony Rodale imprints. At William B.

Art Director 67

Art Director Editorial Agency Publisher 67

Publishing Trends

AUGUST 24, 2023

Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year. Jonathan Segura has been named editorial director. Current director for columns and special projects Rachel Deahl has been named director of branded content. David Adams has been appointed reviews director.

Editorial 68

Editorial Creative Director Agency Copy Editor 68

Publishing Trends

FEBRUARY 6, 2024

Allegra Martschenko , formerly editor at University Press of Colorado, has joined as editorial coordinator. Heidi Kilgras has been promoted to executive editorial director and Jasmine Hodge has been promoted to associate editor. Frank Berrios has been promoted to executive editor for Random House Brands.

Art Director 76

Art Director Editorial Publisher Publishing 76