Remove Brand Remove Digital Marketing Remove Manufacturing Remove Persuasion
article thumbnail

15+ Applications of AI in Business in 2023 (with Examples)

Smart Blogger

It allows you to anticipate customer behavior and fine-tune your marketing strategies for increased engagement, brand loyalty , and brand awareness. Sales & Marketing Campaigns Applying generative AI to your digital marketing campaigns creates a whole new world of opportunities.

article thumbnail

B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The deal is done.

Ad Copy 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing with Print Materials

Susan Greene

Product brochures can be targeted at multiple groups of buyers or be market specific. That is, if you manufacture a laser that is used in medicine but also has potential uses for the military, it might be worth the time and expense to create individual product brochures for each market.

Marketing 130
article thumbnail

Grow Your Medical Practice with Help from a Healthcare Copywriter

Susan Greene

Use healthcare digital marketing and the services of healthcare copywriters to get in front of the consumer when they’re at the point of decision! Today’s healthcare market has an ever-increasing number of players. Like any business, you must actively promote your brand if you are to grow. Cosmetic Dentists.

article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

article thumbnail

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? Our client brands are fighting it, too. You could copy and paste any brand name in front of this.