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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

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Crafting Effective Marketing Strategies

Copywriter Collective

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Navigating the Vast Extent of Synergistic Storytelling In today’s world, where attention is valuable, good storytelling is essential.

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To Get on Podcasts, Create a Media Kit

Jane Friedman

Your reach is no longer relegated to just those who follow you on social media or find you on LinkedIn. Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. When someone looks at your media kit and then checks out your website, there should be no difference in look and feel.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Ensure all product content accurately reflects the company’s brand identity. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. The most noticeable of which is YouTube ads.

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