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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. Ensure all product content accurately reflects the company’s brand identity. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

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40 Bloggers to Watch in 2011

ProBlogger

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. His sidebar comprises images rather than text—a technique that compliments his photography. His blog has gotten so many of my friends excited.

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Is Your Brand Style Guide Complete?

The Hoth

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

Brand 52