Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 103

Management IT Digital Media Digital Marketing 103

ContentWriters

SEPTEMBER 28, 2022

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? As you interact and communicate, you get to know your audience, and your audience also gets to know your brand more. The latter, of course! It Increases Engagement. Calculators.

IT 52

IT Marketing Storytelling Entertainment 52

Content Hacker

FEBRUARY 22, 2023

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. Ensure all product content accurately reflects the company’s brand identity. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

Portfolio 98

Portfolio Content Education Storytelling 98

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 105

Content Marketing IT Marketing Content 105

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. So yes, I’m an author and a podcaster — but I am not someone who just outputs words in text or audio format.

Creativity 87

Creativity Publisher Publishing Publishing 87

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. When set up properly, text ads can deliver great results. However, they are expensive to run.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. There are a handful of brands that are known for their outlandish and surprising ad content. Brands commonly focus on the features in ads.

Creativity 132

Creativity Ads Advertising Digital Media 132

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 1, 2021

Transcription services are business services that transcribe audio to text. From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format. While many digital media platforms offer closed captioning, they aren’t always the ideal way to digest content.

Content 135

Content Digital Marketing Social Media Digital Media 135

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. URLs, text codes on the purchase receipts, or email follow-ups, Cohen says. Take the Mailchimp website as an example. B2B post-sale content. Building a solid relationship is of the utmost importance when appealing to B2B customers.

Sales 107

Sales IT Search Engine Optimization Content 107

ProBlogger

OCTOBER 6, 2016

I’m a change evangelist which really means I help brands embrace change and integrate technology, social media, I’m a speaker, proud dad. The first one, I did the opening keynote on digital storytelling and relating with your audience. I did a panel yesterday afternoon on working with brands as an influencer.

Social Media 28

Social Media Media Brand Audience 28

ProBlogger

JANUARY 12, 2011

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. His sidebar comprises images rather than text—a technique that compliments his photography. His blog has gotten so many of my friends excited.

Blogger 55

Blogger Social Media Writing Style Concept 55

Neil Patel

DECEMBER 15, 2020

While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. Why Subliminal Messages Are Effective in Social Media Campaigns.

Social Media 145

Social Media Media Persuasion Brand Awareness 145

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. They appear in the order in which the topics would normally be addressed during a brand audit – Domains & URLs Checklist, Design Considerations Checklist, Mobile-Friendly Design Checklist, etc.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57