BKA Content

MARCH 10, 2023

The secret is creating quality content that is persuasive and succinct. Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. Content marketing , which is written to educate the reader and position your brand as an authority in addition to selling your product or service.

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Susan Greene

OCTOBER 8, 2017

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. I have a strong marketing background and have helped hundreds of businesses in diverse industries build their brand and increase sales.

Copy 130

Copy Freelance Copywriting Copywriter Copywriting 130

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Messages are filtered for relevance in real time.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

Susan Greene

SEPTEMBER 16, 2016

Like any business, you must actively promote your brand if you are to grow. Medical Device and Pharmaceutical Manufacturers. Today’s healthcare practices, like so many businesses, must create their brand. Use it to accomplish these objectives: Build your healthcare brand. And referrals are no longer enough.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130