Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. Brand elements are not designed using the cover of your books because each book design has its own set of brand elements.

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The Creative Penn

JULY 17, 2023

What are the pros and cons of traditional publishing vs self-publishing? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Those have been subsequently self-published, indie published by me.

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Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

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ContentWriters

JANUARY 3, 2024

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. A simple example is an email campaign that promotes an offer with the goal of having the recipient click a link in the email to redeem the offer. What Is Conversion Marketing? The takeaway?

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Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

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Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Brand Brand Awareness Social Media Sales 143

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

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Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

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Publisher Publishing Publishing Creativity 71

Kristi Hines

MARCH 17, 2024

It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! Affiliate Networks & Marketplaces Affiliate networks and marketplaces let publishers search for affiliate programs from vendors that range from small businesses to Fortune 500 companies.

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Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Yes, it’s good to have evergreen content that people can go to no matter when it’s published.

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Brand SEO Finance Search Engine Optimization 85

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

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Brand IT Consulting Social Media 104

Blogtrepreneur

MARCH 10, 2023

Branding is an essential factor in establishing a cannabis business. For instance, marijuana remains illegal in different countries and states, making it hard to promote your products through traditional methods like television or billboards. Despite these challenges, other ways exist to help your brand stand out.

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Brand Education Advertising Social Media 52

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. But is there any way to get more out of a necessary task?

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Content Powered

JULY 22, 2022

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

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Publisher Publishing Publishing Post 52

Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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Art Director Creative Director Editorial Publisher 79

Nick Ursborne

FEBRUARY 5, 2024

But, as most of us know by now, you can’t just type in any prompt and then publish ChatGPT’s first draft. Help them come up with prompts that will deliver quality, on-brand outputs. How does all this new content connect with and support ongoing promotional campaigns? Help them brainstorm topics.

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Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Finalizing.

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Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Simon & Schuster , Elizabeth Huang has joined Simon & Schuster Children’s Publishing as a digital marketing assistant. At William B.

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Art Director Editorial Agency Publisher 76

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously director of Belknap Publishing at Harvard University Press. She was previously at St.

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Art Director Editorial Agency Creative Director 75

Publishing Trends

FEBRUARY 6, 2024

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Atria says the line will continue to operate under a new publisher.

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Art Director Editorial Publisher Publishing 83

Article Writing

NOVEMBER 8, 2022

fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. It is an element that fintech brands should increasingly embrace to improve their brand positioning while showcasing the best elements of their fintech tools/services.

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Brand SEO Finance Search Engine Optimization 52

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Here’s a pitch email guidelines example from Atlas Obscura.

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ProBlogger

FEBRUARY 23, 2022

The post How to Use Social Media to Promote Your Blog appeared first on ProBlogger. Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others.

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Publishing Trends

NOVEMBER 20, 2023

At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Adam Castro , previously associate graphic designer at IDW Publishing, has joined Random House Children’s Books as junior designer. She was previously executive publisher of Hodder & Stoughton.

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Art Director Editorial Recruitment Architecture 77

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

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Social Media Brand Media Content Creator 109

Neil Patel

SEPTEMBER 8, 2020

Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. It’s a space to extend discounts and promotions, entice prospects nearby and encourage visits to your store. Marketers will need to use location extensions to appear in these pins.

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Brand Retail Ads SEO 126

Publishing Trends

DECEMBER 19, 2023

Happy Holidays from the Editors PEOPLE At Simon & Schuster , Judy Clain will be joining on January 16 as SVP and publisher of the relaunched Summit Books Imprint , reporting to CEO Jonathan Karp. At Hachette Book Group , Amar Deol will join as executive editor for Grand Central Publishing and begin his new role on January 3rd.

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Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

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Brand IT Social Media Editorial 110

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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Brand Banking IT Entertainment 101

ProBlogger

FEBRUARY 9, 2022

The post How to Promote Your Blog through Networking appeared first on ProBlogger. This is the second of five ways that I’d promote a new blog to new readers if i was starting out again. Today I want to turn our attention to Networking as a great way to promote a blog. Photo by Saksham Gangwar on Unsplash.

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Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Masie Cochran , editorial director, has been appointed as interim publisher.

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Art Director Editorial Agency Digital Media 82

Publishing Trends

DECEMBER 4, 2023

, Palazzo Editions , Ad Lib Publishers , Mardel Books , and Pimpernel Press. He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. The position was previously held by Amy Einhorn who is now SVP and publisher of Crown.

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Art Director Agency Management Publisher 91

Blogtrepreneur

DECEMBER 10, 2023

There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.

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Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

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Architecture Agency Finance Editorial 90

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 52

Brand IT Consulting Social Media 52

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. PROMOTIONS. Avery Cook joins as Marketing Associate.

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