Content Marketing Institute

FEBRUARY 9, 2023

Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading →

Brand 91

Brand Publisher Publishing Publishing 91

The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

Publisher 130

Publisher Publishing Publishing Retail 130

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. Brand elements are not designed using the cover of your books because each book design has its own set of brand elements.

Brand 117

Brand Publisher Publishing Publishing 117

The Creative Penn

JULY 17, 2023

What are the pros and cons of traditional publishing vs self-publishing? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Those have been subsequently self-published, indie published by me.

Publisher 98

Publisher Publishing Publishing Copy 98

Buffer

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. percent engagement rate.

Publisher 122

Publisher Publishing Publishing Proofreader 122

Content Marketing Institute

DECEMBER 10, 2018

HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Here are the hashtag communities listed on my LinkedIn home page right now: When I click on the “#branding” hashtag, I’m taken to this page: At the top is a post from Mark A., While video may not be for everyone, Viveka says it can help build your brand.

Publisher 105

Publisher Publishing Publishing Brand 105

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 95

Brand Awareness Brand Social Media Utilities 95

The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

Publisher 98

Publisher Publishing Publishing Sales 98

The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

Publisher 130

Publisher Publishing Publishing Warehousing 130

Content Hacker

OCTOBER 26, 2023

Profitable brands repurpose one big form of content into many, many more. A study shows us three impressive benefits when we save time with repurposed content: Firstly, there is an increase in brand visibility as consistent posting keeps you at the forefront. YouTube and Vimeo are great platforms for video publishing.

Publisher 52

Publisher Publishing Publishing Content 52

David Meerman Scott

JUNE 1, 2021

The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.

Publisher 95

Publisher Publishing Publishing Marketing 95

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

iWriter

DECEMBER 26, 2023

Are you looking for the ultimate tool to take your personal brand to new heights? However, in addition to its traditional features, such as creating a profile and connecting with others, LinkedIn also offers the opportunity to publish long-form content through its “Articles” feature. So, what exactly are LinkedIn articles?

Brand 52

Brand Utilities Recruitment Long Form Content 52

Make a Living Writing

JANUARY 11, 2023

Chandler Bolt and the team behind Self Publishing School are offering a brand new solution for authors. If you’ve ever wanted a professional quality book, then the brand-new selfpublishing.com is the place for you. That can be due to the complexity of the task or simply not knowing what to do. .

Brand 93

Brand Writer Freelance Publisher 93

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Brand 121

Brand Agency Publisher Publishing 121

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

Publisher 98

Publisher Publishing Publishing Marketing 98

Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

Publisher 71

Publisher Publishing Publishing Retail 71

Content Powered

MAY 23, 2023

You've scheduled it to be published, or you've done so already. What can you do after your blog is published to get it in front of more people? Your audience will be smaller but more dedicated to your niche and your brand. You've written a blog post, you've done the work in formatting it, and you've triple-checked it for errors.

Promotion 98

Promotion Blog Post Publisher Publishing 98

Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

Publisher 81

Publisher Publishing Publishing Editorial 81

Content Marketing Institute

FEBRUARY 8, 2022

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading →

Brand 122

Brand Content Publisher Publishing 122

Neil Patel

FEBRUARY 17, 2023

According to data published by WebFX , people make a subconscious judgment about your site within 90 seconds of viewing it. Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels.

Brand 110

Brand Marketing Food Publisher 110

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

Publisher 98

Publisher Publishing Publishing Promotion 98

Content Marketing Institute

AUGUST 10, 2021

Publishing sponsored content through bloggers and influencers requires you to do some homework. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.

Brand 129

Brand Content Blogger Publisher 129

Content Marketing Institute

SEPTEMBER 30, 2022

Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. Magazine’s path from idea to award-winning launch is close. Continue reading →

Brand 113

Brand Publisher Publishing Publishing 113

Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

Publisher 73

Publisher Publishing Publishing Creativity 73

ContentWriters

JANUARY 3, 2024

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. The same fashion retailer may publish “The Ultimate Guide to Choosing Lightweight Summer Scarves.” Other brands regularly convert blog readers into email newsletter subscribers.

Brand 59

Brand Marketing Retail Blog 59

Make a Living Writing

JUNE 27, 2023

One huge part of growing your brand as an author and a writer is to utilize social media to get the word out about your work. What To Do Next Ready to publish your book and make sure everything you need is ready to go? Our book launch template makes sure you do not forget a single thing in your publishing journey.

Writer 97

Writer Brand Freelance Copywriter 97

iWriter

FEBRUARY 8, 2024

Want to make a lasting impression and build a strong professional brand that sets you apart from the crowd? From crafting compelling content to leveraging key features, get ready to unlock the secrets behind creating an engaging professional brand that leaves a memorable mark in the minds of recruiters, peers, and industry leaders.

Brand 52

Brand Utilities Search Engine Optimization Recruitment 52

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 98

Brand IT Consulting Social Media 98

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

Brand Awareness 72

Brand Awareness Brand Social Media Collaboration 72

Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, social media posts, infographics, etc.)

Content Marketing 86

Content Marketing Brand Marketing Content 86

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Yes, it’s good to have evergreen content that people can go to no matter when it’s published.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully.

Brand 135

Brand Content Marketing Publisher Publishing 135

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Self-Publish a Book.

Brand 98

Brand Contractor Content Blog 98