Collaboration Content Creation Content Management Editorial Team 
Content Marketing Institute
NOVEMBER 30, 2017
Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Click To Tweet. How’s that effort going?
Content Marketing Institute
MARCH 6, 2018
Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.
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