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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Click To Tweet. How’s that effort going?

Content 223
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100+ Tools Content Marketers Really Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Team collaboration. For many of the same reasons they need project management tools, content teams love their collaboration tools. Again, nearly 400 content marketers responded to this question.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. For larger team management, you may need a more advanced collaborative solution.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 102