Neil Patel

NOVEMBER 11, 2020

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

NOVEMBER 30, 2017

Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. Click To Tweet.

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Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

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Content Marketing Institute

NOVEMBER 1, 2018

HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Team collaboration. For many of the same reasons they need project management tools, content teams love their collaboration tools. Again, nearly 400 content marketers responded to this question.

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Content Marketing Institute

MARCH 6, 2018

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

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