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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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People Round Up, Early March, 2024

Publishing Trends

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging. The next step is the creative director and then the marketing director.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Use this space to creatively encapsulate who you are professionally, your key skills, and your unique value proposition. This can demonstrate your leadership, creativity, and strategic thinking to potential employers and connections. Remember, LinkedIn gives you 120 characters for your headline. The key is to provide value.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

JLL CEO Christian Ulbrich thought this tone reflected the collaborative, curious, and confident nature of the company. Collaborate to find the best stories. Glenn’s team consists of himself, a creative director, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas.

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People Round-Up, Early June 2023

Publishing Trends

VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Shannon O’Neill joins the agency as editorial director. She was previously collaborator and developmental editor at Ross Yoon. Amy Ryan has been promoted to vp, creative director at Harper Children’s.

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Using AI Images In Your Book Cover Design Process With Damon Freeman

The Creative Penn

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. Tell us what are the different ways that you're using AI tools now as part of the creative process. So welcome to the show, Damon.