Content Marketing Institute

FEBRUARY 2, 2018

Once we define a topic , we write down a couple potential titles that might appeal to our users and are friendly for social sharing. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

BKA Content

NOVEMBER 14, 2022

A legal content writer does what any professional content writer does — creates informative, relevant and keyword-focused content for websites and other online spaces. Our editorial team puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 30, 2019

Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Watch the Google position movement for your keyword.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. BuzzSumo (paid version only).

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

MAY 24, 2018

Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. The process is not too different from choosing your top priority SEO keywords. If you tell me you’re going to write a big roundup blog post featuring my content, I might be willing to share it on social media.

Content 105

Content Editorial Team Promotion Social Media 105

Moz

DECEMBER 13, 2020

The outreach team shows the content team what’s attracting links on a specific topic (with examples). The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. Reaching out on social media (through ads and/or manual outreach).

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? joderama Click To Tweet. Conclusion.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111