Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. OK, maybe that’s just me.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it. Click To Tweet.

Content Marketing 89

Content Marketing Marketing Editorial Team Search Engine Optimization 89

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. Voice and Tone.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

BKA Content

NOVEMBER 14, 2022

Though online content can take many forms , content writers typically specialize in the creation of written content, such as web pages, blog articles, press releases, video scripts, whitepapers and social media content. However, that does not mean you should forego content marketing in favor of traditional marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Neil Patel

OCTOBER 13, 2020

A surprising number of rote processes can be automated , including marketing and notification tasks. 94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. The most common example of this is social media. The time saving to be gained is no small feat.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Use ContentCal to diversify content you market.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. Well, guess what?

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Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. MeetEdgar (paid version only). Wrapping up.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

MAY 24, 2018

Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. Remember, you’re doing the hard work, so you keep them all.

Content 102

Content Editorial Team Promotion Social Media 102

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. In link building we need links, just like in marketing we want sales. The solution? Change your link building mindset.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. Consult your analytics data to add key metrics like page views, social shares, time on-site, and conversion rates to include for individual assets in the inventory. Check your search traffic. joderama Click To Tweet.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? It really is that important.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

MAY 18, 2018

McCall , an Instagram marketing expert? HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Why does a takeover work better than a standard influencer collaboration ? Click To Tweet.

Editorial Team 110

Editorial Team Entertainment Social Media Collaboration 110