Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Influencer marketing is a powerful and popular way to increase your content’s reach. Let’s dive in!

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Content Marketing Marketing Content Editorial Team 111

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide.

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Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

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Management Electronics Media Architecture 74

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

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Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

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Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you. Where To Find a Legal Content Writer.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

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Collaboration Content Editorial Editorial Team 110

Neil Patel

OCTOBER 13, 2020

A surprising number of rote processes can be automated , including marketing and notification tasks. 94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. I recommend using marketing automation to save hours of work , while getting the same amount done. can all review.

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Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. Well, guess what?

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Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Use ContentCal to diversify content you market.

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Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece.

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Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

MAY 24, 2018

Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. Remember, you’re doing the hard work, so you keep them all.

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Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Mine your analytics for performance/conversion leaders.

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Long Form Content Editorial Team Editorial Content Marketing 89

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. In link building we need links, just like in marketing we want sales. The solution? Change your link building mindset.

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Lead Generation Content Creation Social Media Editorial 60

Kayleigh Moore

JANUARY 12, 2023

A few examples so we’re on the same page about what this actually looks like: Empathy in Marketing Scarcity Marketing Tactics So what do they do that’s so different from the status quo? Maybe you’ll find a thing or two you can add to your own editorial process. They’re still useful YEARS after publication.

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ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. We could be doing email and newsletters, other marketing promotions.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? It really is that important.

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Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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Content Marketing Institute

MAY 18, 2018

McCall , an Instagram marketing expert? HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Why does a takeover work better than a standard influencer collaboration ? Click To Tweet.

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