Content Marketing Institute

SEPTEMBER 10, 2018

Amanda Changuris , associate director of corporate communications, BNY Mellon. Document everything you learned. Colleen O’Hara , executive vice president, marketing & communications, Acrisure. Pull out items from your notes that you and your team can implement (1) right away and (2) in the next six to 12 months.

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Content Editorial Team Banking Editorial 99

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? KMoutsos Click To Tweet.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.

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Content Marketing Marketing Content Editorial Team 96

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Communication: How are teams communicating with each other — and what’s working? .

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Editorial Content Editorial Team Projects 92

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. mrcruce Click To Tweet. Smart speakers.

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Content Editorial Team Script Copy 109

Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. What are their characteristics?

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Pharmaceutical Landing Page Marketing Editorial Team 104

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

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Editorial Government Collaboration Content 106

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Each model has a different investment strategy, optimal team structure , discrete measurement goals, and road map to evolve. Each fall along two scales. The first is the business integration scale.

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Content Marketing Marketing Content Editorial 75