Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. I taught four semesters of public speaking and ended up with a master’s degree in communications.

Insurance 106

Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

OCTOBER 24, 2018

Google’s Speakable is one of the first (still experimental) projects enabling content marketers to deliver their content to their potential customers through voice without them ? The project was announced this summer and it aims to have Google Assistant and Google Home devices speak the news when users ask for it. Click To Tweet.

Editorial Team 90

Editorial Team Content Editorial Communication 90

BKA Content

NOVEMBER 14, 2022

Bar Rules: The American Bar Association has strict rules regarding what lawyers can and cannot say in their communications. Communication: Does the writer feel comfortable reaching out to you with any questions, concerns or requests he or she may have? Our writing team is flexible. The good news is that there is a better way.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Amanda Changuris , associate director of corporate communications, BNY Mellon . With an extra $1,000?

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

MAY 21, 2018

Access to your team : Most writers do better work when they feel included. Invite them to the office to meet your team and set up ongoing opportunities for them to communicate with the team. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

SEPTEMBER 10, 2018

The things you write down should be one-item actions – not projects or ideas containing several tasks. Amanda Changuris , associate director of corporate communications, BNY Mellon. Colleen O’Hara , executive vice president, marketing & communications, Acrisure. And then go and do it. AmandaChanguris Click To Tweet.

Content 87

Content Editorial Team Banking Editorial 87

Smart Blogger

NOVEMBER 15, 2022

Most clients will pay freelance writers by word count or individual project. Look for a page named “editorial guidelines”, “guest posting guidelines”, “write for us”, or something similar. The good news? With hard work, anyone can improve their writing skills. Let’s start with my favorite one: 1.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels. But, what if you want to go beyond individual curation?

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

JANUARY 26, 2018

Most likely, you’ll know because you start to feel growing pains, often when you’re considering how to expand the scope of your content programs to include new initiatives (a print magazine, a new blog, podcast, or video series) or how to centralize management and governance of distributed content projects within one team.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

NOVEMBER 1, 2018

Project management. We all know how tricky it can be to manage content projects. Coordinating tasks and deadlines among all the people involved (and who may not work in the same building or even time zone) requires a lot of organization, communication, and a project management tool. Team collaboration.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). Then, she and her team interviewed the people mentioned to learn their questions and needs. Stolen from: Kira Mondrus, SecureWorks. Who are the champions?

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JANUARY 16, 2018

Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Voice-activated communication. Click To Tweet. Click To Tweet.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

AUGUST 6, 2018

My goal with Twitter is to keep in touch and communicate my appreciation to those people that support me. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. My favorite tool is Venngage.

Social Media 111

Social Media Media Marketing Storytelling 111